Dating in the dark week 3
Dairy Milk chocolate, introduced in 1905, used a higher proportion of milk within the recipe compared with rival products. Cadbury was a constant constituent of the FTSE 100 on the London Stock Exchange from the index's 1984 inception until the company was bought by Kraft Foods in 2010.By 1914, the chocolate was the company's best-selling product. Better transport access for milk that was inward shipped by canal, and cocoa that was brought in by rail from London, Southampton and Liverpool docks was taken into consideration.Despite stating this was a response to consumer demand to improve taste and texture, there was no "new improved recipe" claim placed on New Zealand labels.Consumer backlash was significant from environmentalists and chocolate lovers in both Australia and New Zealand, with consumers objecting to both the taste from the cheaper formulation, and the use of palm oil given its role in the destruction of rainforests.Kraft, which issued a statement stating that the deal will create a "global confectionery leader", had to borrow £7 billion (US.5bn) in order to finance the takeover.
On 19 January 2010, it was announced that Cadbury and Kraft Foods had reached a deal and that Kraft would purchase Cadbury for £8.40 per share, valuing Cadbury at £11.5bn (US.9bn).
During World War II, parts of the Bournville factory were turned over to war work, producing milling machines and seats for fighter aircraft. As chocolate was regarded as an essential food, it was placed under government supervision for the entire war.
The wartime rationing of chocolate ended in 1950, and normal production resumed.
This sale included factories at Pontefract, Cleckheaton and York and a distribution centre near Chesterfield, and the transfer of around 800 employees.
In mid-2009 Cadbury replaced some of the cocoa butter in their non-UK chocolate products with palm oil.